THE POLISHED PROFESSIONAL

MASTERCLASS FOR WOMEN IN REAL ESTATE

Syllabus & Lesson Plan

Introduction

Welcome & Introduction

Meet Wendy Russell

MODULE 1 —

Foundation

LESSON 1 : Creating A Success Mindset

What Makes A Top Performer In Real Estate

Exploring Limiting Beliefs

Mindset Mastery

Practicing Mindfulness and Gratitude

Identifying Positive Influences

Goal Setting and Success Visualisation Strategies

LESSON 2 : Uncovering Your Why

The Power of a Why Statement

The 5 Why Questions

Crafting Your Why Statement

LESSON 3 : Managing Imposter Syndrome and Building Confidence

The Confidence Journey

Dressing For Success

Wardrobe Re-Assessment

The Power of Lifetime Learning

Ongoing Education Planner

Confidence-Building Affirmations

Health, Fitness and Wellbeing

Your Fitness and Wellness Schedule

Setting Boundaries

Exploring Imposter Syndrome

The 5 Imposter Archetypes

MODULE 2 —

Personal Branding

Wendy Russell Masterclass

LESSON 1 : Discovering Your Unique Brand Values

The Importance of a Personal Brand

Creating The Foundation

Brand Values Deep-Dive

LESSON 2 : Authentic Image and Personal Style

Communication Through Personal Presentation

Image Guidelines for Professional Agents

Personal Branding Style Guide

Brand Aesthetic

Colour Symbolism Chart

Selecting Fonts

LESSON 3 : Creating Your Website and Social Platforms

Domain Name Selection and Registration

Choosing a Website Builder and Host

Strategic Website Content and Layout

Social Media Platform Selection

Setting Up Social Handles

MODULE 3 —

Marketing

Wendy Russell Masterclass

LESSON 1 : Developing Your Unique Attraction Proposition (UAP)

Sell vs Attract

4-Step Process to Crafting Your UAP

LESSON 2 : The Power of Storytelling + Social Media

Storytelling as a Marketing Tool

Crafting Compelling Stories

Social Media Content Strategy

— Storytelling Posts

— Educational Posts

— Personal Posts

— Results Posts

LESSON 3 : The Art of Networking

Networking for Introverts vs Extroverts

Your 10 Step Networking Plan

MODULE 4 —

Business + Negotiation

LESSON 1 : Feminine vs Masculine Negotiation

Unlocking Your Natural Feminine Skillset

Where Women Go Wrong When Negotiating

Channeling Your Inner Masculine When It Counts

Developing Healthy Ego

LESSON 2 : Building Quality Referral Partners

Identifying Potential Partnerships

Codes of Practice for Nurturing Referral Relationships

LESSON 3 : Creating Your Ideal Client Avatar

Identifying Key Avatars

Who Is vs Who Isn’t Your Ideal Client

Creating Your Avatar Story

MODULE 5 —

Lifestyle

Wendy Russell Masterclass

LESSON 1 : Balancing Agent Life with Personal Life

Your Personal Daily Planner

Identifying Top Priorities

Outsourcing

Energy Assessment

Daily Schedule Planning

Monthly Calendar Organisation

LESSON 2 : Creating Your Ideal Week

Weekly Goals Planner

Time Management and Productivity Hacks

LESSON 3 : Managing Burnout and Distractions

Identifying Common Distractors

Boundary Setting

Burnout Triggers

Creating Your 6 Step Burnout Plan

MODULE 6 —

Legacy

Wendy Russell Masterclass

LESSON 1 : The Power of Personal Investments

Navigating the Feast / Famine Cycle of Real Estate

Investing

— Property

— Shares and Managed Funds

— Superannuation

LESSON 2 : Setting Yourself Up To Invest

8 Steps to Becoming Investor Ready

LESSON 3 : Retirement - Life Beyond Real Estate

Exploring Hobbies, Creative Pursuits and Passion Projects

Family Time

A New Business Venture

Travel

Volunteering and Philanthropy

CONCLUSION

Final Words

Memoir Excerpt

— 5ft and Unstoppable : Memoir of a Woman in Real Estate

The Polished Professional
A$2,950.00
One time
A$525.00
For 6 weeks

Masterclass for Women in Real Estate who are levelling-up and stepping into their high-value era.

WHAT THE PARTICIPANTS ARE SAYING

"transformative"

"an empowering experience

"a fantastic investment"

"transformative" • "an empowering experience • "a fantastic investment" •

Tina James | Independent Buyer’s Agent

“The Polished Professional Masterclass has been a transformative and empowering experience for me as a woman in real estate. The course goes beyond surface-level tactics, encouraging a deep, personal reflection on what success means for each of us. Wendy’s wealth of knowledge, drawn from her own lived experiences adds incredible depth and relatability.”

Wendy Russell Masterclass

Sarah Treen | Real Estate Sales Agent

“The Polished Professional Masterclass has helped me grow on a business and personal level. I really enjoyed the weekly release of the classes and workbooks. It was great as I could complete it anywhere in the world. I have implemented my learnings and did so from day 1 of the course. I use the tools daily that have been provided and I highly recommend it to other women in the industry.”

Wendy Russell Masterclass

Lina Paselli-Kruse | LPK Luxury Home Hosting

“Your mentoring has been absolutely outstanding. Together with The Polished Professional Masterclass, I definitely have all the tools, confidence and good practices in place to deliver new services to investors wanting to dive into the Darwin region property market. Thank you. You are truly amazing, super professional, fun and such an inspiration.”

Louise Nash | Base Buyer’s Agency

“The course is a fantastic investment for anyone looking to enhance their career prospects and refine their professional presence. Whether you’re just starting out or already established in your field, Wendy’s insights provide valuable guidance on how to elevate your personal brand, communicate effectively and project confidence in any professional setting. It’s a must do for anyone aiming to be polished, prepared and poised for success.”

Gibby Odlum | Bookkeeper at JLH Finance

“As a bookkeeper working with small hospitality business owners, I wasn’t entirely sure how a real estate course would apply to me—but I quickly realised just how much value it could add to both my professional and personal growth.

Wendy’s approach goes far beyond just real estate. She dives deep into building a strong personal brand, setting clear goals, and learning how to prioritise yourself and your financial future.

From the very first module, Wendy had this incredible way of breaking things down into clear, practical steps. I enjoyed our weekly check ins which not only kept me accountable but Wendy was ready to answer any questions or concerns I had.

One of the most unexpected and valuable takeaways was a personal one—I walked away not only with more knowledge to support my clients and myself but also with the realisation that I want to buy my own home.

That shift in mindset has been huge for me. I now feel I am more prepared to take control of my own property journey with confidence, instead of just sitting on the sidelines.

Wendy's course is informative, empowering, and refreshingly real. Whether you’re a bookkeeper, small business owner, or a real estate professional, I couldn’t recommend it more highly.”

Thanks Wendy.