
THE POLISHED PROFESSIONAL
MASTERCLASS FOR WOMEN IN REAL ESTATE
Syllabus & Lesson Plan
Introduction
Welcome & Introduction
Meet Wendy Russell
MODULE 1 —
Foundation
LESSON 1 : Creating A Success Mindset
What Makes A Top Performer In Real Estate
Exploring Limiting Beliefs
Mindset Mastery
Practicing Mindfulness and Gratitude
Identifying Positive Influences
Goal Setting and Success Visualisation Strategies
LESSON 2 : Uncovering Your Why
The Power of a Why Statement
The 5 Why Questions
Crafting Your Why Statement
LESSON 3 : Managing Imposter Syndrome and Building Confidence
The Confidence Journey
Dressing For Success
Wardrobe Re-Assessment
The Power of Lifetime Learning
Ongoing Education Planner
Confidence-Building Affirmations
Health, Fitness and Wellbeing
Your Fitness and Wellness Schedule
Setting Boundaries
Exploring Imposter Syndrome
The 5 Imposter Archetypes
MODULE 2 —
Personal Branding
LESSON 1 : Discovering Your Unique Brand Values
The Importance of a Personal Brand
Creating The Foundation
Brand Values Deep-Dive
LESSON 2 : Authentic Image and Personal Style
Communication Through Personal Presentation
Image Guidelines for Professional Agents
Personal Branding Style Guide
Brand Aesthetic
Colour Symbolism Chart
Selecting Fonts
LESSON 3 : Creating Your Website and Social Platforms
Domain Name Selection and Registration
Choosing a Website Builder and Host
Strategic Website Content and Layout
Social Media Platform Selection
Setting Up Social Handles
MODULE 3 —
Marketing
LESSON 1 : Developing Your Unique Attraction Proposition (UAP)
Sell vs Attract
4-Step Process to Crafting Your UAP
LESSON 2 : The Power of Storytelling + Social Media
Storytelling as a Marketing Tool
Crafting Compelling Stories
Social Media Content Strategy
— Storytelling Posts
— Educational Posts
— Personal Posts
— Results Posts
LESSON 3 : The Art of Networking
Networking for Introverts vs Extroverts
Your 10 Step Networking Plan
MODULE 4 —
Business + Negotiation
LESSON 1 : Feminine vs Masculine Negotiation
Unlocking Your Natural Feminine Skillset
Where Women Go Wrong When Negotiating
Channeling Your Inner Masculine When It Counts
Developing Healthy Ego
LESSON 2 : Building Quality Referral Partners
Identifying Potential Partnerships
Codes of Practice for Nurturing Referral Relationships
LESSON 3 : Creating Your Ideal Client Avatar
Identifying Key Avatars
Who Is vs Who Isn’t Your Ideal Client
Creating Your Avatar Story
MODULE 5 —
Lifestyle
LESSON 1 : Balancing Agent Life with Personal Life
Your Personal Daily Planner
Identifying Top Priorities
Outsourcing
Energy Assessment
Daily Schedule Planning
Monthly Calendar Organisation
LESSON 2 : Creating Your Ideal Week
Weekly Goals Planner
Time Management and Productivity Hacks
LESSON 3 : Managing Burnout and Distractions
Identifying Common Distractors
Boundary Setting
Burnout Triggers
Creating Your 6 Step Burnout Plan
MODULE 6 —
Legacy
LESSON 1 : The Power of Personal Investments
Navigating the Feast / Famine Cycle of Real Estate
Investing
— Property
— Shares and Managed Funds
— Superannuation
LESSON 2 : Setting Yourself Up To Invest
8 Steps to Becoming Investor Ready
LESSON 3 : Retirement - Life Beyond Real Estate
Exploring Hobbies, Creative Pursuits and Passion Projects
Family Time
A New Business Venture
Travel
Volunteering and Philanthropy
CONCLUSION
Final Words
Memoir Excerpt
— 5ft and Unstoppable : Memoir of a Woman in Real Estate
Masterclass for Women in Real Estate who are levelling-up and stepping into their high-value era.
WHAT THE PARTICIPANTS ARE SAYING
"transformative"
•
"an empowering experience
•
"a fantastic investment"
•
"transformative" • "an empowering experience • "a fantastic investment" •
Tina James | Independent Buyer’s Agent
“The Polished Professional Masterclass has been a transformative and empowering experience for me as a woman in real estate. The course goes beyond surface-level tactics, encouraging a deep, personal reflection on what success means for each of us. Wendy’s wealth of knowledge, drawn from her own lived experiences adds incredible depth and relatability.”
Sarah Treen | Real Estate Sales Agent
“The Polished Professional Masterclass has helped me grow on a business and personal level. I really enjoyed the weekly release of the classes and workbooks. It was great as I could complete it anywhere in the world. I have implemented my learnings and did so from day 1 of the course. I use the tools daily that have been provided and I highly recommend it to other women in the industry.”
Lina Paselli-Kruse | LPK Luxury Home Hosting
“Your mentoring has been absolutely outstanding. Together with The Polished Professional Masterclass, I definitely have all the tools, confidence and good practices in place to deliver new services to investors wanting to dive into the Darwin region property market. Thank you. You are truly amazing, super professional, fun and such an inspiration.”
Louise Nash | Base Buyer’s Agency
“The course is a fantastic investment for anyone looking to enhance their career prospects and refine their professional presence. Whether you’re just starting out or already established in your field, Wendy’s insights provide valuable guidance on how to elevate your personal brand, communicate effectively and project confidence in any professional setting. It’s a must do for anyone aiming to be polished, prepared and poised for success.”
Gibby Odlum | Bookkeeper at JLH Finance