What I Post When I’ve Run Out Of Things To Post
Keeping up your social media presence doesn’t have to feel like a never-ending search for new content.
Here’s how I keep it simple and consistent — even as a lifestyle agent who does fewer deals.
If you’re a lifestyle agent like me and you don’t do deals at volume, you’re probably wondering how on earth you maintain a social media presence when everyone else seems to be posting a new listing or a new sale or purchase every other week.
Volume agents have the luxury of having consistent results-based content at their fingertips, by doing what you and I have strategically planned NOT to do — more deals.
If you’ve ever struggled to find fresh (and more importantly, relevant) content to post to your social channels, then read on, because I’m going to share with you exactly what I post to keep my social media presence alive and well.
As boutique agents, it’s crucial we maintain consistency with our online marketing effort and here’s how I do exactly that.
What I post as an agent who chooses to do 10 deals a year, max.
1. Client Testimonials.
I gather all of my testimonials and break them up into bite-sized snippets of kind words from my clients and create carousels.
No doubt you’ve been collecting written testimonials from your clients (if you haven’t, start NOW) — and a great way to showcase these is to create a carousel of posts you can drip-feed consistently (say once a week or fortnight), depending on how many testimonials you’ve managed to obtain.
I encourage my clients to post their reviews on Google Reviews because it helps with SEO (search engine optimisation) and it’s also a legitimate form of review.
People trust a review when it’s on google rather than if it’s simply words on your website.
That way, when I do the social media post, I can reference “read more at my google reviews page”, which gives the testimonial legitimacy.
Does anyone bother to check it up on google? It doesn’t matter. You’ve created several valuable pieces of content.
2. Past Results.
I love this one due to the nostalgia factor. It also shows time (and experience) in the game if you’re posting a result from say 3 or 4 years ago.
Whenever you find time, head to your Memories section on social media and either share or re-create the memory of a sale or purchase result.
For example, if I purchased a home for a client 3 years ago, I’ll re-post the property images with a caption that reads something like …
“PURCHASED IN ASCOT”. 3 years ago today my clients secured their dream home following a hotly-contested auction that saw us come out as the winning bidders.”
I recently shared this past purchase in Norman Park to my social media accounts.
3. Market Updates.
Your audience are likely following you because they’re interested in property, (and specifically, property in your service area) so sharing any form of market update will likely peak their interest and keep things timely.
I’ve shared auction clearance rates, monthly growth statistics, and record-breaking sales in my areas of interest. You can also share new infrastructure updates (such as the completion of a new development in the area) or perhaps a hip new cafe that is opening up. Anything relevant to the market or the areas you service will suffice here.
4. Local Events.
I’m often at local events (despite the introvert in me begging for a night in on the couch with uber eats). Be it a new listing launch (I only attend the ones that involve champagne!) a book launch for a friend, a private business function or a friendly social event, I make it my mission to snap a photo and post about where I am, and who or what I’m celebrating.
This shows your audience you’re out and about locally. AKA you know people who know people and you’re up to date with what’s going on in your local hood.
I have international and interstate clients who love to see what I’m doing around Brisbane because it gives them a sense of staying in the loop in an area where they own property.
Attending the Une Piece Start of Summer Brunch at Hellenika, The Calile Hotel, Brisbane.
5. Lifestyle.
Finally, posting about your day to day lifestyle is a simple and easy way to stay consistent on your socials. I post things like my gym routine, places where I like to fine-dine in Brisbane (because I’m a huge foodie), champagne lunches (of course - gotta keep it on brand), what Ben and I are up to on the weekend, and holiday snaps whenever we travel.
There’s often an argument that you’re moving away from the “property focus” but the reality is, my most viewed and interacted-with posts have been those where I’m doing something that is NOT property related.
These types of updates are non-threatening to your audience because you’re not pushing for anything. You’re not asking them to list their house with you or shoving a call-to-action down their throat.
You’re just living your life like a normal human being which is what other normal human beings want to see!
If you can combine a consistent blend of all of the above, you’ll never be stuck thinking of what to post ever again.
Thank me when your next referral comes in from someone who saw you skiing in Queenstown!
Queenstown trip - 2022. Many of my clients visit Queenstown every other year and so when they see this, it’s instant relatability and an excuse to reach out.
MEET THE WRITER
Hi, I’m Wendy.
I’m a storytelling writer, champagne lover and Luxury Buyer’s Agent based in Brisbane Australia. I share my journey as an independent real estate professional and self-made career woman. Curious about how I got here and what drives me? READ MY STORY
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Wendy Russell is a Luxury Buyer’s Agent, and self-made business woman who writes about the realities of a career in real estate.
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