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Let’s go behind the scenes into my life as an independent agent and solo businesswoman.
This is where I’m sharing all the juice - real estate goss, business advice, career tips, wealth-building insights, lifestyle hacks, and deeply personal stories from my experiences over two decades of life as a real estate professional.
Only members of the WENDYRUSSELL Institute can access all my articles.
LATEST POSTS:
What I Would Do Differently If I Started My Buyer’s Agency Business Again
If we rewound the clock to 2014, here are the things I would do differently / reconsider in my business.

These Are The Multiple Income Streams That Boost My Bottom Line
Creating Multiple Income Streams in my real estate business helped level out the feast/famine cycle that comes with commission only work. These are my top 3 forms of income outside of 1:1 advocacy clients that adds around 10—15% to the bottom line.
How To Increase Your Income By Saying NO To Clients
It might sound counterintuitive but here’s how I increased my income when I went against what we’re all taught … and started saying No.

Should You Grow A Team Or Stay Solo?
I’ve grown a team AND been a solo real estate agent but which was right? More importantly, how do you know which way YOU should lean if you want to max out your earning capacity.

Asking (and getting) Share-Worthy Testimonials
Trust and credibility are BIG bikkies in real estate. Bottom line: If you can’t build trust, you won’t win business and your real estate career will be short-lived. So how do you prove your credibility in a way that people believe you, especially if you’re just starting out? The answer is testimonials. Here’s a breakdown of how I go about asking (and getting) a client review so I’m constantly building trust and authority in my space.

The Real Reason You’re Not Getting Leads
Leads are your lifeblood when you work in real estate but what happens when they start to dry up? This post shares how I get my leads and the reasons you might not be getting as many as you should.