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Let’s go behind the scenes into my life as an independent agent and solo businesswoman.

This is where I’m sharing all the juice - real estate goss, business advice, career tips, wealth-building insights, lifestyle hacks, and deeply personal stories from my experiences over two decades of life as a real estate professional.

Only members of the WENDYRUSSELL Institute can access all my articles.

LATEST POSTS:

Why The Industry Is Obsessed With GCI And Why You Shouldn’t Be.
CAREER, MONEY, REAL ESTATE LIFE Wendy Russell CAREER, MONEY, REAL ESTATE LIFE Wendy Russell

Why The Industry Is Obsessed With GCI And Why You Shouldn’t Be.

For as long as I have worked in real estate, our industry’s obsession with GCI or gross commissions earned has irked me. Why is it that to be considered a success in real estate, one has to close the most deals at the highest values? It’s time we recognise ethics and client satisfaction just as much as we validate earnings.

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Is Your Social Media One Big Brag?
CAREER, REAL ESTATE LIFE, PERSONAL BRANDING Wendy Russell CAREER, REAL ESTATE LIFE, PERSONAL BRANDING Wendy Russell

Is Your Social Media One Big Brag?

The social media sugar hit you get from a good brag-post can be intoxicating but are we doing unrepairable damage to our personal brand just to feel a fleeting moment of validation? This post explores ways we as agents can better position ourselves online to strike the right balance between brag and genuine humble success.

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When You Stop Concentrating On The Competition, This Happens.
CAREER, BUSINESS, REAL ESTATE LIFE Wendy Russell CAREER, BUSINESS, REAL ESTATE LIFE Wendy Russell

When You Stop Concentrating On The Competition, This Happens.

They say real estate is one of the most competitive industries in the world of business. I’ll admit, I’ve witnessed the bitchiness, the underhanded play, the backstabbing. But does it really have to be this way? It is only when we learn to focus on our own game that we can progress to new heights of self-satisfaction in our career journey.

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