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Let’s go behind the scenes into my life as an independent agent and solo businesswoman.

This is where I’m sharing all the juice - real estate goss, business advice, career tips, wealth-building insights, lifestyle hacks, and deeply personal stories from my experiences over two decades of life as a real estate professional.

Only members of the WENDYRUSSELL Institute can access all my articles.

LATEST POSTS:

Wendy Russell 12/21/24 Wendy Russell 12/21/24

How I Mentally Prepare For An Auction

Getting ready to bid at auction isn’t just about having your paperwork in order and deciding on what you’re going to wear. There’s a whole other mental prep that should be taking place if you want to perform at your best. This post shares my pre-auction routine for getting in the zone to show up as my best professional self at auction.

Wendy Russell 10/15/24 Wendy Russell 10/15/24

How To Build A Network Abroad

Many of my biggest deals and high-ticket clients have come as a result of tapping into overseas markets, especially the expats. This article explains the importance of these relationships and how I go about building and nurturing my international client base so I get more referrals and repeat business from abroad.

Wendy Russell 10/15/24 Wendy Russell 10/15/24

How My Business Structure Is Setup

I’m talking trusts, bucket companies and all that fancy stuff your accountant needs to be putting you in the loop on. How you set-up your business structure matters - especially when it comes to tax. This post reveals how my entity structure is setup for brand WENDYRUSSELL.

Wendy Russell 10/9/24 Wendy Russell 10/9/24

Breakdown Of My First Month In Business As An Independent Buyer’s Agent

In this post I share a breakdown of what I did in Month One of my buyer's agency business.

How To Transition From Selling Agent To Buyer’s Agent

Wendy Russell 10/9/24 Wendy Russell 10/9/24

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How To Transition From Selling Agent To Buyer’s Agent

This is the story of how I went from Seller's Agent to Buyer's Agent and why it takes around 3 months to transition your mindset from "seller" to "advocate".

Wendy Russell 9/30/24 Wendy Russell 9/30/24

Is Being A Boss-Babe Turning Him Off?

Are men really intimidated by strong, successful women? This is the age old debate circling amongst the women's groups worldwide and with all the stats leaning toward the answer being YES, I beg to differ. Here's why I think it's not the fierce independence that makes them run and hide - it's the energy.