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Let’s go behind the scenes into my life as an independent agent and solo businesswoman.
This is where I’m sharing all the juice - real estate goss, business advice, career tips, wealth-building insights, lifestyle hacks, and deeply personal stories from my experiences over two decades of life as a real estate professional.
Only members of the WENDYRUSSELL Institute can access all my articles.
LATEST POSTS:

Asking (and getting) Share-Worthy Testimonials
Trust and credibility are BIG bikkies in real estate. Bottom line: If you can’t build trust, you won’t win business and your real estate career will be short-lived. So how do you prove your credibility in a way that people believe you, especially if you’re just starting out? The answer is testimonials. Here’s a breakdown of how I go about asking (and getting) a client review so I’m constantly building trust and authority in my space.

Why That Coffee Catchup Just Cost You Your Next Client.
When I made a decision to become ruthless with how I spent my time, things started to shift in my career (in a good way). This is how you step into the high-value zone as an agent…

The Real Reason You’re Not Getting Leads
Leads are your lifeblood when you work in real estate but what happens when they start to dry up? This post shares how I get my leads and the reasons you might not be getting as many as you should.
Losing A Deal Is Painful. Here’s How I Move Past It Quickly.
It’s an agent’s worse nightmare. That deal you’ve been working on for weeks just went south and now you’re in a rant about why you need to quit the industry. This post explains how I’ve learned to keep my emotions in check so I can pivot quicker and get on with agent life.

The Best Referral Partners For Real Estate Agents
These are my top referral partners for my real estate business.

Settlement Gifts My Clients Have Raved About
As a boutique agent with a premium service offering, I’m always mindful I’m gifting my clients something special. This post reveals my top 10 settlement gift ideas that have always delighted clients and left a memorable impression.