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Why The Industry Is Obsessed With GCI And Why You Shouldn’t Be.
CAREER, MONEY, REAL ESTATE LIFE Wendy Russell CAREER, MONEY, REAL ESTATE LIFE Wendy Russell
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Why The Industry Is Obsessed With GCI And Why You Shouldn’t Be.

For as long as I have worked in real estate, our industry’s obsession with GCI or gross commissions earned has irked me. Why is it that to be considered a success in real estate, one has to close the most deals at the highest values? It’s time we recognise ethics and client satisfaction just as much as we validate earnings.

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BUSINESS

BUSINESS

PERSONAL BRANDING

PERSONAL BRANDING

MONEY + WEALTH

MONEY + WEALTH

LIFESTYLE

LIFESTYLE